RIM and Facebook, the Irony

A lot has been said in recent times about RIM’s struggles, the company behind Blackberry, and it seems things have really come to a head today with stories about their CTO resigning and high-level staff being laid off being on HN’s front page on the same day.

I thought then that this was a perfect time to share a related encounter I had with the company.

I attended a RIM info session in 2009 when I was a student at Purdue. This was when the iPhone 3G had been around for a while, and Android phones were already on the scene.

There were 2 or 3 RIM representatives in a small lecture room, and the marketing-type one started off the session by explaining how one of the interns in their previous batch came up with the idea to create a Blackberry Facebook app and proceeded to work on it. She then went on to say something along the lines of how they needed fresh, young people like us to create products for them in this new world of social networking that they weren’t familiar with.

I immediately thought, “What? There wasn’t already a Blackberry Facebook app? And they had to have an intern suggest the idea to them? Don’t they realize what Facebook is and what it’s becoming?”

Interestingly enough, at the end of the session I happened to win the Blackberry Storm that they were raffling off. I left the room with the new phone box in hand as another student was having a lively discussion with one of their engineers about J2ME.

A few weeks later I sold the phone. On Facebook.

Thursday, March 29th, 2012, 11:27 am

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